busybusy
Time tracking for construction crews. Research-led UX for an app that grew past 100,000 downloads.
The problem was paper
Research put numbers on what crews already knew: 43% of the pain was paperwork overload and 44% was simply inefficient process. Not a feature gap, but a workflow that ran on printouts and memory.
Designing for the person signing the cheques
The buyer and the daily user are often the same exhausted person. Personas kept that specific: a 35-year-old construction business owner who’d rather be on site than chasing timecards.
Shipping on a sprint cadence
Design ran inside the same agile loop as engineering: project vision, release planning, then sprints of planning, implementation, review and retrospect, with daily scrums holding it together.
The app on the job site
Clock in, switch cost codes, track equipment and see where a crew is, designed for gloves, glare and one-handed use.
“I hate doing payroll and tracking down timecards.”Construction business owner, 35 (research persona)